Maison de Parfum · ParisSince 1958
Scent for the hour before goodbye.
An aubade is the song lovers sing at dawn, when one must leave and neither wants to. We make five fragrances for that hour, and for every hour after it: blended by hand in Paris, rested for eight weeks, made to be worn close.
05:47Dewy, tender, barely awake.
Tap a bottle, or choose below
06:00The House
A house that only ever keeps five.
Aubade was born in Grasse in 1958, in a stone distillery among the rose fields, where Mathilde Ferrand composed perfumes for women who wanted to smell like themselves, only more so. Today her granddaughter writes every formula by hand, at the same oak organ.
We keep a wardrobe of five fragrances, never more. Each is built around a single raw material gathered at its finest hour, then left to rest for eight weeks before it is bottled, filled and numbered by hand in our Paris atelier. If a new idea is good enough to join the wardrobe, one of the five must leave it. In more than sixty years, that has happened only twice.
- 1958
- First distillation in Grasse
- 5
- Fragrances, never more
- 8wks
- Of rest for every batch
- 1by 1
- Filled and numbered by hand
“A perfume should never announce you. It should make someone lean a little closer, to find out.”
07:30The Wardrobe
Five fragrances. One for every hour of you.
Choose by moment, not by gender or season. Each fragrance is composed around one hour of the day and the raw material that belongs to it. Scroll slowly; the room changes with every bottle.
09:00The Notes
How Rosée unfolds on your skin.
A fragrance is a slow story told in three chapters. Touch a tier of the pyramid to read it, or play the drydown and watch the hours pass on your skin.
Top notes · the first 15 minutes
12:00Ingredients
Gathered at their finest hour.
We buy from the same growers year after year, at the moment each flower, root or resin is at its best. This is where our raw materials come from, and when they are harvested.
16:00Discovery Set
Wear all five before you choose.
Le Coffret Découverte holds five 2 ml sprays, each enough for ten days of wear, in a linen-wrapped box that slips into a handbag. Live with every fragrance on your own skin, at your own hours. When you have found yours, the full price of the set comes back to you.
- Credited in full on your first 50 ml or 100 ml within 90 days
- Complimentary delivery, beautifully wrapped
- A code for a private consultation by video
16:45Letters we keep
“I ordered the discovery set on a whim and wore Rosée to my sister’s wedding. Three strangers asked what it was. I have not worn anything else since.”
“Nuit Fumée smells like the best night of my life, the one I barely remember. My husband keeps stealing it, so now we own two.”
“The consultation felt like being properly listened to. I left with Orchidée Lente and a list of notes I never knew I loved.”
- Laurier d’Or des Parfumeurs IndépendantsOrchidée Lente · 2025
- Médaille du Verre SouffléThe Aubade flacon · 2024
- Prix Lumière du MatinRosée · 2023
Awards and letters belong to the fictional house in this template. Replace them with your own.
18:30Private Consultation
Let us find the one that is already yours.
An unhurried hour with Anouk Ferrand or one of our perfumers. We smell raw materials together, talk about the places and people you remember, and test on your skin, never on paper. You leave with a fragrance, or simply with the right questions.
Prefer to talk? +33 1 00 00 00 00
Tuesday to Saturday, 11:00 to 19:00
Thank you.
Your request has been received.
21:00Questions
Everything you wanted to ask.
And if your question is not here, write to us at bonjour@aubade.example. A person, not a robot, replies within one business day.
Our Eaux de Parfum last six to nine hours, our Extraits ten to twelve and often into the next morning. Skin, climate and fabric all play a part. Apply to warm pulse points and let it dry; never rub your wrists together, it bruises the top notes.
With the discovery set. Wear one fragrance a day, for at least a whole day, and notice which one you miss when you are not wearing it. If you would like a guide, book a private consultation: by video it is complimentary, anywhere in the world.
Concentration. Our Eaux de Parfum contain 18% perfume oil, our Extraits 28%. An Extrait sits closer to the skin, unfolds more slowly and lasts longer; an Eau de Parfum is a little brighter and leaves more of a trail.
Yes, in full. Every set contains a personal code worth its price, to use on any 50 ml or 100 ml bottle within 90 days, online or in the salon.
We deliver to most countries, in two to five business days in Europe and three to eight elsewhere. Delivery is complimentary on orders from €150 and on every discovery set. Because perfume travels as a regulated liquid, a few destinations are served by ground only.
Unopened bottles can be returned within 30 days for a full refund. Opened bottles cannot be resold, which is exactly why the discovery set exists: so you only open the one you love.
Nothing we make is ever tested on animals. Four of the five fragrances are vegan; Bois Dormant contains a touch of beeswax absolute from a family apiary in Provence.
Every 100 ml flacon can be refilled in the salon or by post for a third less than a new bottle. Engraving of up to twelve characters on the cap is complimentary on 100 ml bottles; simply mention it when you order.
Away from sunlight and heat, with the cap on: a drawer or a wardrobe is perfect, a bathroom is not. Kept well, a fragrance stays beautiful for many years.